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Developing optimal B2B sales and marketing practices for two merging companies: Case Luxus Worldwide and ID BBN
(2022)
framework introduces key concepts from sales practices, client acquisition and B2B marketing activities. The essential part of the thesis is also knowing the case companies in this thesis and their background. When understanding the background of what...
Most Powerful Selling Techiques
(2021)
cultures, strategies and philosophy have been merged into one company almost at the same time. The major problem facing all managers was to find a way to integrate these three businesses into one profitable and growing company under new Company Y rule...
A Diary Thesis on Professional Development as an Application Manager
(2023)
The objective of this diary thesis was to analyse a ten-week period of working as an application manager. The purpose of the thesis was to create guidelines for more effective customer meetings and to interview a company for a lost sales case...

